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April 03 2012

Twitter recap: March Madness

It’s been a March of “Madness” on Twitter as NCAA fans shared brackets, cheered for their teams and taunted the competition. We’ve been watching closely to pull together a picture of the Twitter conversation around the NCAA post-season.

In the end, it came down to Kansas versus Kentucky at the New Orleans Superdome. Despite a Kansas rally in the last four minutes, Kentucky commanded the game from the start.The big story on Twitter was freshman Anthony Davis’ ability to dominate the game while scoring just six points:

Just as at the Superdome, Kentucky controlled the conversation on Twitter, sustaining a higher Tweets-per-minute (TPM) rate than Kansas throughout the game. The conversation peaked at the end, when Tweets about the Championship exceeded 30,000 TPM.


Before the final game, the tournament buzz peaked on March 25th, when Kansas and the University of Kentucky advanced to the Final Four and helped inspire more than a million Tweets in the process:


Last month, the conversation started, as it always does, with the brackets. And what better place to share your completed bracket than Twitter? Across sports, stars shared their brackets with an account called @TheLockerRoom

Of course, March Madness went viral far beyond the sports arena: members of Congress got in on the predictions as well.

As the tournament progressed, the turning point for one favored team came when UNC’s Kendall Murphy broke his wrist. Fans across the country showed their support by marking their own wrists with the number 5.

From the first upset to the final free throw, some of the best moments of March Madness happened on Twitter. Follow @TwitterSports and your favorite athletes, coaches, teams and reporters to find out what’s happening in any sport.

April 02 2012

Better connected: Twitter for BlackBerry

A new version of Twitter for BlackBerry introduces new features that make it easier to connect to the people and things you care about.

Twitter for BlackBerry makes it easier to share links to web pages directly from the browser. When you tweet a link it will automatically be shortened so it takes up fewer characters. And, you can upload photos to Twitter (pic.twitter.com) right from your device’s camera or when writing your Tweets.

Now you can connect your Twitter account with BlackBerry Messenger. This makes it possible to share your latest Tweet as your BBM Personal Message. You can also access your contacts' Twitter accounts right from their BBM profiles.

You can download this version of Twitter for BlackBerry now from BlackBerry App World.

March 30 2012

#OnlyOnTwitter: From the sea floor to the high court

Last week we kicked off a new blog series showcasing the amazing array of moments that occur #OnlyOnTwitter. We’re back again with highlights from this past week, which take Twitter to the deepest part of the ocean and a racecar driver’s seat in the sky.

James Cameron tweets from the seafloor
The director of Titanic took a very special trip—his was the second-ever dive to the bottom of the Mariana Trench in the Pacific Ocean. And that’s how he became the first person to send a Tweet from 35,755 feet below sea level.

From the steps of the Supreme Court
Tweeting isn’t allowed in the High Court, but plenty of reporters tweeted their impressions from the health care reform hearings as soon as they left the building, fueling a good deal of Twitter tea-leaf-reading.

Jimmie Johnson’s high-flying fan chat
The NASCAR driver took advantage of his in-flight wi-fi to answer fan questions and chat about his race strategy in the Fontana Auto Club 400.

Senator Menendez’s energy town hall
Sen. Robert Menendez of New Jersey hosted a live Twitter Town Hall with his followers to talk about energy policy. Here's one of the topics he covered:

Bollywood’s Preity Zinta chats with her fans
One Sunday morning, Preity Zinta asked her followers to choose a topic they could all discuss. The winner: What would you do if you were Prime Minister of India?

Director Jon Hurwitz makes a correction
When a joke about remaking Back to the Future was taken out of context, director Jon Hurwitz took to Twitter to correct the record.

March 23 2012

#OnlyOnTwitter

You know those incredible moments that make Twitter so special — the ones you can’t help but tell somebody about? Over the last six years, Twitter has hosted many thousands of these, big and small: news events, conversations between celebrities, great creative hashtags, running jokes or debates.

We’ve started collecting these moments here over the last few months, and now we’re sharing them with you. Each week you’ll see instances from sports, television, news, music — and they all have one thing in common: they appear #OnlyOnTwitter.

Without further ado, our picks for the week:

The artists’ view of #SXSW Music
Bands and performers told their own stories at this year’s SXSW, tweeting their performances and those they enjoyed as fans. See Austin from the musicians’ perspective with Tweets from Kreayshwan, Richard Swift, Kimbra and more:
#MarchMadness: Kendall Marshall’s broken wrist
After the UNC point guard fractured his wrist, his fans tweeted their support with photos of their own wrists emblazoned with his number: 5.
Arsenal Twitter takeover
UK football club Arsenal F.C. invited some of its players to take over the team’s main account for a Q&A with fans.
An @-reply becomes a collaboration with Deadmau5
When electronic music producer/vocalist Chris James saw Deadmau5 was working on a new project, he tweeted to him with some possible vocals.
Walking Dead fan Q&A
As the second season of AMC’s popular zombie series drew to a close, executive producer Glen Mazzara fielded questions from fans.
Draymond Green and his famous fans
MSU senior Draymond Green is having a great #MarchMadness so far, and he’s not too busy to tweet with other sports stars.

March 22 2012

TweetDeck Updated: Lists, Activity, Media and more

Cross-posted on the TweetDeck blog.

Today, we’re releasing a new version of TweetDeck. This update introduces some great new features as well as a host of smaller improvements and bug fixes. Check out this video for a quick tour of the updates, and read on for more information.



List Management

You can now create, edit and delete lists directly in the app. There is even a dedicated Lists button on the toolbar, so you can quickly and easily dive in to manage your lists. Additionally, all user profiles have an “Add or Remove from lists” menu item, making it easy to manage list memberships for any Twitter user.

Activity & Interactions


We’ve added two columns to TweetDeck to make it possible to see additional activity on Twitter, including retweets, favorites and follows.

A new Interactions column, available under the Add Column button, is like an enhanced Mentions column. It shows not only all of your mentions, but also alerts when you have been followed, added to a list, retweeted or favorited.

Perhaps even more interesting is another new column type called Activity. This column shows a real-time feed of all the follow, favorite and add-to-list actions performed by the accounts that you follow. We think you’ll find this helps you discover lots of interesting accounts and content that you may not have previously seen.


Media Previews

TweetDeck now has inline media previews, so you can view images and videos faster and more easily. You will now see a small preview of images and videos under the related Tweet. If you’d rather not see in-line media, just turn this option off under Settings > General.

Additionally, you can view a large preview of images and videos in an in-app media gallery. Just click the preview image, or the URL in the Tweet, and the media will be displayed in a large gallery view.



Edit & RT

We listened to the feedback that the “Quote” retweet option was not as useful as the previously available “RT @username:” format. So, in this version, we’ve replaced “Quote” with “Edit & RT,” which lets you edit the Tweet before sending.




Downloading the update
  • Windows: Close the app and restart. The app should auto-update to the latest version.
  • Mac OS X: Open the Mac App Store, click Updates and grab the updated TweetDeck app
  • Chrome app: Restart your Chrome browser and the TweetDeck app will auto-update
  • Web: Go to web.tweetdeck.com and hit your browser refresh button.
We’re working hard to bring you even more new TweetDeck features and improvements, so keep an eye out for more news.

March 21 2012

Twitter turns six



Six years may not be very long in human terms, but it’s been quite an enormous span for the thing we know and love as Twitter. When @jack first sketched out his notion in March 2006, no one could have predicted the trajectory of this new communication tool. Now it seems that there are as many ways to express yourself in 140 characters as there are people doing it. And at last check, there are more than 140 million active users (there’s that number again) — and today we see 340 million Tweets a day. That’s more than 1 billion every 3 days. However concisely, it turns out there’s plenty to say.

Without you, of course, there wouldn’t be a Twitter. We mark our sixth birthday with you in mind, and celebrate your myriad ways of engaging, enjoying, and emoting on our platform. As Jack noted when he posted his sketch of the service he envisioned, “I'm happy this idea has taken root; I hope it thrives.” Thanks to you, it is.

March 12 2012

Welcoming the Posterous team to the flock

Today we are welcoming a very talented group from Posterous to Twitter. This team has built an innovative product that makes sharing across the web and mobile devices simple—a goal we share. Posterous engineers, product managers and others will join our teams working on several key initiatives that will make Twitter even better.

Posterous Spaces will remain up and running without disruption. We’ll give users ample notice if we make any changes to the service. For users who would like to back up their content or move to another service, we’ll share clear instructions for doing so in the coming weeks.

We’re always looking for talented people who have the passion and personality to join Twitter. Acquisitions have given us people and technology that have enabled us to more quickly build a better Twitter for you.

Here’s the Posterous post on today’s news.

March 07 2012

Super Tuesday Twitter Results Are In

With delegates from 10 states up for grabs, Super Tuesday has been a highly anticipated day on the path to the Republican nomination. This chart maps the conversation about each of the candidates over the course of the day. You can see the volume of Tweets increase sharply around the time the first results were reported, and additional lifts as each candidate addressed citizens and voters on TV.




The data surprise of the night? With an unexpectedly tight race in Ohio between @RickSantorum and @MittRomney, the conversation on Twitter about Santorum spiked far higher than any of the other candidates. In just the hour between 6pm and 7pm PT, there were nearly 40,000 Tweets referencing Rick Santorum. In fact, this is a new 2012 Election Twitter record. Our previous highest candidate spike belonged to Newt Gingrich, on the day he won the South Carolina Primary.

The data tells one part of the of the story, the Tweets tell another. Throughout the day, most of the top retweeted Super Tuesday Tweets were the funny ones.
See more in our Funniest Super Tuesday Tweets Twitter Moment.

As the results began to come in, political reporters and political junkies alike were glued to their televisions—and sharing their insights on Twitter.
See more in our Super Tuesday Results Twitter Moment.

Finally, here’s our earlier blog post with charts that show the road to #SuperTuesday on Twitter in Tweets that mention candidates and candidate follower growth.

March 06 2012

Twitter Now Available in Arabic, Farsi, Hebrew and Urdu

Today we’re launching Twitter in four new languages: Arabic, Farsi, Hebrew and Urdu.

We first added these four languages to the Twitter Translation Center on January 25. Thirteen thousand volunteers around the globe immediately got to work, translating and localizing Twitter.com into these languages in record time. Thanks to their contributions, Twitter is now available in right-to-left languages.



These 13,000 volunteers are a vibrant and diverse group. Among those who donated their time and translation skills to make right-to-left languages a reality on Twitter: a Saudi blogger, Egyptian college students, a journalist at the BBC, IT professionals in Iran and Pakistan, an Israeli schoolteacher, the co-founders of the grassroots #LetsTweetInArabic campaign, academics specializing in linguistics, and teenagers in Lebanon.

Some of these volunteers live in regions where Twitter is officially blocked. Their efforts speak volumes about the lengths people will go to make Twitter accessible and understandable for their communities.

Twitter is now available in 28 different languages around the world. Right-to-left languages posed a unique technical challenge, particularly with Tweets containing both right-to-left and left-to-right content. To solve this, our engineering team built a new set of special tools to ensure these Tweets, hashtags and numbers all look and behave correctly.

We want to thank all the volunteers for helping us making Twitter available to every person on the planet. If you want to help translate, join the community to discuss existing translations or suggest a new language for future translation, visit our Translation Center.

March 05 2012

The road to Super Tuesday in Tweets

Since the beginning of the 2012 election season, many of you have turned to Twitter for breaking news about the latest GOP primary results, participating in the debates and first-person accounts of virtually everything happening on the campaign trail.

Your Tweets have also mirrored the rise and fall of various GOP prospects’ campaigns heading into Super Tuesday. Check out this graph charting the number of Tweets mentioning each of the Republican candidates throughout the campaign:



Follow @gov for more highlights about Super Tuesday and the ongoing election season.

February 29 2012

Twitter Recap: Sprite Slam Dunk Contest

A motorcycle, a mailman, the 7-2 starting center for the Indiana Pacers and @IAmDiddy: these are a few of the things over which Jeremy Evans (@JeremyEvans40), Derrick Williams (@RealDWill7), Paul George (@King24George) and Chase Budinger (@CBudinger) leaped last Saturday in the 2012 Sprite Slam Dunk Contest.

While all four awed fans with creative dunks – as captured by @NBABackboardCam – Jeremy Evans won your votes with a double-dunk alley-oop after hurdling Utah Jazz teammate Gordon Haywood.


During the 20 minute voting window, fans sent more than 370,000 #SpriteSlam Tweets to vote for their favorite dunkers. At the peak moment of voting on Twitter, more than 15 percent of all Tweets included the hashtag #SpriteSlam. The volume of Tweets sent in the first two minutes of voting more than doubled the volume of #WhatWillGagaWear Tweets sent during last year’s MTV Video Music Awards, showing that audiences are more likely to Tweet with a hashtag displayed on-air when their Tweets directly influence the outcome of live events.


The Sprite Slam Dunk Contest led the conversation about NBA All Star Weekend, but players, celebrities, broadcasters and fans captured all of the NBA action on Twitter. Relive the weekend with this collection of Tweets by @TwitterMedia.

February 28 2012

Promoted Products: now more mobile

It has been nearly two years since we introduced Promoted Tweets, the first in our suite of Promoted Products. In that time, people around the world have increasingly accessed Twitter from a mobile device. Today, we are taking an important next step in making our Promoted Products available to those users.

To date, mobile users may have seen Promoted Products in the following ways:

Promoted Trends and Promoted Tweets in search have been available on Twitter for iPhone, Twitter for Android and the mobile web (m.twitter.com) for some time.
Promoted Accounts and Promoted Tweets in the timeline have been available on mobile web for several months as well.

With our most recent app updates, Promoted Accounts are now in Twitter for iPhone and Twitter for Android. And in the coming weeks, we’ll begin introducing Promoted Tweets in the timeline on these mobile apps. Initially, a small number of users may see Promoted Tweets near the top of their timelines from brands they already follow. This will help ensure that people see important Tweets from the brands they care about.

For both products, the experience will be the same as on Twitter.com:
  • Promoted Tweets will appear in your timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once; as you scroll, the Promoted Tweet will flow with the rest of the Tweets in your timeline.
  • As with Promoted Tweets in search, we will only display Promoted Tweets in the timeline when they are relevant. If you see a Promoted Tweet that isn’t relevant to you, you can easily dismiss it from your timeline with a single swipe.
  • Promoted Accounts appear in your list of Who to Follow recommendations.
We’ve had a simple philosophy since we first launched ads on Twitter, and it’s this: We strive to create products that put users first, and continue to enrich your Twitter experience. Today’s news represents another important step in our advertising efforts, and we hope you like it.

Hooray for Hollywood: The Oscars on Twitter

Last night’s Academy Awards ceremony was packed with unexpected moments both onstage and off. While Tinseltown enjoyed the evening from the Hollywood and Highland Center, Twitter gave the rest of us an all-access pass to join the fun from anywhere in the world.

From emotional wins to a notorious red carpet moment, the stars gave us something to talk about. Here are the most-tweeted moments of the evening:

1. “Undefeated” wins Best Documentary
2. Will Ferrell and Zach Galifianakis present an award (complete with cymbals!)
3. Sacha Baron Cohen spills ashes on Ryan Seacrest on the red carpet
4. While presenting an award, Angelina Jolie strikes a pose and shows off her leg onstage
5. “Man or Muppet” wins Best Original Song


Viewers also used Twitter to tell @NinaGarcia and Tim Gunn who they thought was #BestDressed during the Oscars Red Carpet Live pre-show on ABC. The results are in:

1. Jessica Chastain (24%)
2. Michelle Williams (22%)
3. Emma Stone (20%)
4. Penelope Cruz (18%)
5. Miss Piggy (16%)

We’ve also rounded up some of our favorite Tweets from the #BestDressed red carpet and the ceremony itself.

February 24 2012

Discover: Literature

Like a good book, Twitter can take you anywhere. And now it’s even easier to discover literature and follow your favorite authors, critics, magazines and publishers by downloading the official Twitter app on the Barnes & Noble NOOK Color and NOOK Tablet, and the Amazon Kindle Fire.

Twitter also strengthens the bond between writers and fans by helping you interact in real time. Connect your Twitter account to your Kindle account to tweet your favorite highlights, or pose questions to authors like @SusanOrlean and @StevenBJohnson directly from your device via the new @author beta from Amazon. Follow your favorite authors on Twitter and read their latest Tweets on their Amazon Author Pages.

Whether you want to ask @MargaretAtwood a question or find out what’s on William Gibson’s (@GreatDismal) reading list, Twitter brings you instantly closer to the writers you care about, and also to your fellow readers. Join a Twitter book club to discover new stories with other readers around the world. This month, The Atlantic magazine's @1book140 leads readers in discussions of four graphic novels, and @PenguinUSA kicks off its Twitter book club with The Weird Sisters by Eleanor Brown (@EleanorWrites).

February 23 2012

Oscar Night on Twitter

The 84th Academy Awards show is almost here and there are so many reasons to tune in, from red carpet fashion to the winners’ acceptance speeches. No matter which part of the gala you’re most interested in, there are lots of ways to have more fun with it through Twitter.


On the red carpet: This year, you’ll have a chance to be part of the red carpet commentary on the air as well as on Twitter. Use the hashtag #BestDressed and include the names of the celebs you think are owning the red carpet. Both @NinaGarcia and Tim Gunn will be talking about your Tweets during the Oscars Red Carpet Live show on ABC. They’ll give updates about who viewers think are best dressed throughout the pre-show broadcast.

Live-tweeting cast: Watch the Oscars unfold on Twitter through the eyes of our live-tweeting cast tuning in along with you and sharing exclusive Oscars commentary you won’t see anywhere else.

Looking to bring a little extra celebrity and fashion insights to your night? Follow the show along with:

@ninagarcia
@DitaVonTeese
@bravoandy
@MrBradGoreski
@EvaLongoria
@rosemcgowan
@YO_RANDYJACKSON
@honorsociety
@gavinrossdale

Or laugh ‘til it hurts, as you try to keep up with:

@whitneycummings
@paulscheer
@LisaLampanelli
@NickSwardson
@SklarBrothers

You can also use this list to follow nominees, presenters and other Hollywood luminaries.

Follow the #Oscars hashtag to see what the world is saying about the show. Make sure to check out what host @BillyCrystal tweets before, during and after the ceremony. The Academy will be live-tweeting from several accounts including @TheAcademy for a behind-the-scenes look at all the action, @OscarInterviews that will provide insights from the press room and @OscarGoer that will take you into the theater as if you’re attending the ceremony yourself.

Let your Tweets determine the 2012 Sprite Slam Dunk champion

This Saturday, four of the most dynamic players in the NBA will take it to the rim in the Sprite Slam Dunk Contest—and you can decide who wins by voting with a Tweet.

Tune in to TNT at 8 pm (ET) to vote for the new Sprite Slam Dunk champion by tweeting the hashtag #SpriteSlam with the last name of your favorite dunker. This year, there are no judges for the contest––just fans like you who will determine the outcome by tweeting. Fans will also be able to vote via text message and on NBA.com.

Get a firsthand take on the action by following the Indiana Pacers’ Paul George (@King24George), Minnesota Timberwolves’ Derrick Williams (@RealDWill7), the Houston Rockets’ Chase Budinger (@CBudinger) and Jeremy Evans (@JeremyEvans40) from the Utah Jazz. George and Williams have already started the war of words on Twitter!
From @BlakeGriffin’s acrobatic dunks to the #LinSanity that inspired more than five million Tweets about Knicks guard Jeremy Lin (@JLin7) during the team’s winning streak from February 4-16, Twitter gives you courtside seats to everything happening in the NBA. Follow your favorite teams, players and reporters to find out what’s happening.

February 22 2012

Twitter mobile app updates for iPhone and Android

New versions of both Twitter for iPhone and Twitter for Android are available today. Both apps bring back high-demand features, including the swipe shortcut, and they also introduce new design and functionality improvements. Here’s a rundown.

Both apps
  • Swipe shortcut: Swipe a Tweet in your home timeline to reply to, retweet, favorite or share it, or view the Twitter user’s profile, without leaving your timeline.
  • “Find friends”: We’ve added a confirmation alert when you select “Find friends”. This notification more clearly and explicitly messages the fact that when you upload your contacts’ email addresses and phone numbers, you can quickly find which of your friends are on Twitter (that is, if they’ve chosen to be discoverable by email or phone number).

Twitter for iPhone

  • Copy and paste: We’ve returned the ability to copy and paste the text of Tweets and user profiles. Just press and hold to copy.
  • Link love: The “share” feature used to just give you the option to copy or email a link to a Tweet. Now, if there’s a link within a Tweet, you’ll see the option to tweet, copy or mail that link, or you can choose to read it later. (Select a “Read Later Service” under Settings > Advanced.)
    • Pressing and holding links provides similar options, along with the ability to open the link in Safari.
  • Direct messages: We updated the design for Direct Messages and returned the ability to mark all DMs as read. Simply tap the check mark in the lower right corner.
  • Font size settings: Change the font size under Settings > Advanced.

Twitter for Android

  • New devices: Twitter for Android is now optimized to run on Android devices running Ice Cream Sandwich, as well as on the Kindle Fire (available today through the Amazon Appstore) and the Barnes & Noble NOOK Color and NOOK Tablet (available February 23 though the Barnes & Noble NOOK Store).
You can download Twitter for iPhone today from the App Store and Twitter for Android from Android Market.

February 17 2012

Coming Soon: Twitter Advertising for Small Businesses

Successful small business owners intuitively know how to build meaningful relationships with their customers. They were the first to use Twitter to talk with consumers in real time, and their creativity demonstrated Twitter’s potential as a marketing platform. Today, some of the most effective marketing campaigns we see come from small, local, or Internet-only businesses—like the mouth-watering photos of @VanillaMoonBake’s cupcakes, or the Tweet contests hosted by @glennztees to promote their latest T-shirt designs.


Soon, small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March, we will introduce a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products.

We’ve partnered with American Express to make it easy for small business owners to advertise on Twitter. American Express Cardmembers and merchants based in the U.S. will be invited to try this new advertising solution before anyone else, and American Express will give $100 in free advertising to the first 10,000 eligible businesses to sign up.

Starting today, American Express Cardmembers and merchants can register to participate in the initial introduction of this new offering via ads.twitter.com/amex. We will launch this new offering more widely later this year.

Sign up here to try this new ad solution.

February 16 2012

New version of Twitter, now on for everyone

In December, we launched a new version of Twitter. It’s been available for mobile phones, via the mobile web, Twitter for iPhone and Twitter for Android, and we’ve been rolling it out steadily to Twitter.com. Now, everyone has access to it. A few of the highlights:

  • Click any Tweet in your timeline to expand it to see photos, videos, retweets, favorites, and more.

    Twitter.com shortcut: You can quickly close all expanded Tweets by pressing “L” (as in Larry) on your keyboard.
  • Connect is your way to keep conversations going. It’s the place to see who has followed or mentioned you, or retweeted or favorited one of your Tweets.

    Twitter.com shortcut: Type “GC” (as in “Go Connect”), to jump to the Connect tab.
  • Discover lets you tap into a stream of useful and entertaining information, customized just for you. When you use Discover, you’ll see results reflecting your interests. These are based on your current location, what you follow and what’s happening in the world.

    Twitter.com shortcut: “GD” (as in “Go Discover”) takes you to the Discover tab. If you want to go directly to Activity, enter “GA”.
  • Embed Tweets on your website by copying and pasting one line of code.
  • Take a tour of the new experience.
  • Check out the new Twitter brand pages from accounts like @NPRNews, @Audi and others.
By the way, you can see more shortcuts by typing “?” when you’re on Twitter.com.

February 15 2012

Twitter Recap: GRAMMYs 2012

Whether or not you were able to watch the #Grammys live on Sunday night, you probably heard about the biggest Twitter moments. Here’s a quick look at how the night played out in Tweets.

  • People sent 10,901 Tweets per second (TPS) as Adele won Record of the Year — the peak TPS moment of the night. 
  • “Grammys” was mentioned in more than 5 million Tweets on Sunday between noon and midnight PT. 
  • The most mentioned artists (in descending order) during that same 12-hour period were: @OfficialAdele, @ChrisBrown, @NickiMinaj, @Rihanna, Whitney Houston.

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